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How a Marketing Manager in Real Estate Can TRANSFORM Your Business
Branding Having a distinct, recognizable visual identity is essential in real estate. A marketing manager helps to develop and establish your unique brand within your local market. So, what does that look like? First, your marketing manager will work with you to gain...
YouTube SEO Tools and Strategies: Getting Started
You're not alone if you’re trying to figure out YouTube SEO tools and strategies. While getting your YouTube channel off the ground can often feel like a struggle, learning about YouTube Search Engine Optimization can expand your channel’s reach and make your videos...
Why Should You Start Recording YouTube Shorts Today?
While you’ve probably heard of YouTube, you may not be familiar with “YouTube Shorts,” which are relatively new. Don’t worry if you feel out of the loop: We are here to update you on these incredible short-form videos, share their importance, and how they can...
5 Ideas For Social Media Posts For Realtors to Increase Engagement
It’s no secret that real estate agents benefit from using social media to build their brands, create an online presence, and gather leads. But what good is it to post content if no one interacts with your posts? If you struggle with audience engagement on social...
5 Tips for How to Market Yourself as a Realtor on Social Media
With 82% of the U.S. population on social media, real estate agents flock to various social platforms to engage their audience, build their reputation, and garner leads. If you are wondering how to approach social media marketing, we can help point you in the right...
New Year Real Estate Marketing Secrets for 2023
With 2023 right around the corner, many real estate professionals wonder how they can make the upcoming year their best. Due to the ever-changing housing market, determining your new year real estate marketing plan is essential. As we head into a new year with new...
How To Name Your YouTube Channel And Choose A Handle
Representing yourself well across all social media platforms is crucial for your business – that’s why you, as a professional, must be careful when it’s time to name your YouTube channel. Before we dive deeper into YouTube handles and custom URLs, here are a few...
What A Real Estate Marketing Agency Can Do For You
A total of 6.12 million homes were sold in the United States in 2021. Understandably, as a realtor, you greatly desire to be an integral part of that number! But your real estate marketing strategies must stand out above the competition to snag a good piece of the...
How To Invite LinkedIn Connections To Follow A Company Page
Regardless of the industry, you work in, a LinkedIn company page has become an essential tool for communicating your brand’s message and connecting with prospects. While it’s a platform specifically for people to do business, gaining followers can be challenging,...
Adjusting To Facebook’s New Page Experience
In an earlier blog, we told you about the coming rollout of Meta’s change from the Classic Facebook Business page to the New Pages experience. Hopefully, you took some time to prepare for it because the change is here, and it is happening now! And, if your Classic...
5 Reasons Why You Should Never Stop Your Real Estate and Mortgage Marketing Efforts
Marketing is and has always been important for businesses. This is especially true for the real estate and mortgage industries. It is an important strategy that many real estate agents and mortgage brokers often overlook when dealing with the ins and outs of their...
The Ultimate Guide on How to Use Twitter for Business
Did you know that Twitter now offers a Professional Profiles option that you can opt into directly from their account settings? Seeking to better support businesses, Twitter has introduced its next stage with its new Professional Profiles option. Up until now, users...
Ideas For Small Business Marketing
Marketing is about finding your ideal customer and sharing your message: How you'll make their lives better. You need to research and identify your target market, decide how your business will stand out, and develop a plan. Small businesses often have tight marketing...
The Benefits Of A Social Media Mortgage Marketing Strategy
Social media has revolutionized the way that people communicate with one another. In the past, if you wanted to reach a large audience, you would need to invest in costly newspaper ads, postcards, or television spots. Now, platforms like Facebook and Instagram have...
A Guide to YouTube Marketing: How to Leverage the Brain’s Perception Capabilities With Video Ads
Every self-respecting marketer knows that video is more engaging than text: That’s almost a given! And when you put this statement next to some facts from the world of neuroscience, it’s no wonder marketing experts are saying, “Video marketing can’t be ignored!” This...
Classic versus new Facebook page experience: What you need to know
There's been a lot of talk about the classic versus new Facebook page experience. Yes, Facebook began rolling out its new page experience earlier this year, and if you didn't know about it, it likely took you by surprise. It's nothing new for Facebook to make design...
3 Ways Real Estate Agents on TikTok Can Crush It with New Clients
Ready to learn how real estate agents can crush it on TikTok? Here are 3 great ways to get more clients with this year’s hottest app. Details are waiting inside.
Here’s the TikTok Real Estate Blog You’ve Been Waiting For
Are you a Realtor® who’s missing their TikTok real estate moment? Here’s how you can leverage this powerful social media platform to get new clients.
3 Real Estate Marketing Strategies for Beginners
Looking to land more clients but need help with your real estate marketing strategies? Read our new blog for 3 great ways to get started.
What Are Instagram Reels, and Why Should You Use Them?
Social media is known for making seismic changes that leave small business owners feeling confused. How can we leverage digital...
The Ultimate Guide to Social Media Compliance for Real Estate Professionals
If you’re a real estate professional, then you’ve heard all about how social media is a must for your business. Yet, it’s easy to make an honest mistake with your social marketing in a fast-paced, ever-changing world. The last thing a broker or real estate agent wants...
3 Things Every Real Estate Agent Needs To Be Doing Right Now To Get More Listings
If you feel like you’re struggling to get listings this year, you’re not alone. According to the National Association of Realtors®, inventory is down nationwide by over 25% year over year, making this not only a competitive market for buyers and sellers, but agents...
The iOS 14 Update Will Change How You Market Online
Recently, Apple launched its upcoming iOS 14 updates, and many small-to-medium (SMB) size businesses are worried about the future of their marketing dollars. Apple’s new software update will allow users of the company’s iPhone to select their privacy settings upon...
The LinkedIn Insight Tag Is Your New Best Friend
If the internet is a fast-moving train, then social media is a set of constantly shifting tracks. When it comes to marketing your business, the right social media platform is essential to making the best use of your digital advertising dollars. With Facebook's new...
Breaking Down Big Changes for Facebook Business Users
The new Facebook layout is here, along with some other changes that have plenty of us scratching our heads. We’ll break down the biggest changes and how they will impact you and your business. We want your business to get a head start on crushing your social media...
Why Your Real Estate Marketing Strategies Should Include a Blog
Working in real estate, you know how much clients trust and rely on your expertise. And yet, when it comes to using the right real estate marketing strategies, too many business owners are still not leveraging their expertise to reach new customers. One of the...
10 ways to Crush Online Real Estate Marketing
How do you do online real estate marketing that actually gets results? If you’re like most real estate agents, you’ve probably got a jumbled online presence — a few profiles scattered around, some social pages, maybe your very own website. You’ve got good intentions...
Build Your Email List With These 7 Tips
Taking your business to that “next level” (sorry for the cliché) means you’ve got to build your email list. As important as it is to have a great social media strategy, it’s also super critical to have a nice big list of email subscribers. What better way can you...
Improve your website design with these 10 simple & effective tips
Ready to improve your website design? It doesn’t matter if you’ve got a website, or you’re thinking about launching one for your business — your site is a crucial part of your sales funnel. If it’s not so great at communicating with your target audience, it’s pretty...
Realtors, here are 12 ways to quickly get more Instagram followers in 2020
What better way to ring in 2020 than to get more Instagram followers? We’re talking actual, real followers that can boost your brand awareness, credibility, and trust (not the bought-and-paid-for fakes that hurt business). Think about how awesome it would be to get...
Use these long-term ad strategies for long-term payoff
What does “long-term ad strategies” make you think of? You’re probably a little bleh, because “long-term” means you’ll have to wait for results. And in the meantime you’ll have to keep working at it. Why go through the trouble of setting up funnels, retargeting, and...
Grow your LinkedIn audience. Invite connections to follow your company page (yup, it’s back!)
Been on LinkedIn for a while? Remember when you could invite connections to follow your company, and some used it to spam the crap out of everyone? Yeah, that’s bad marketing. LinkedIn added the feature a few years ago, then removed it, then brought it back this year,...
Facebook’s Fundraising Tools Help You Feel Good and Stir Up a Buzz
Facebook Fundraising Tools Facebook’s new fundraising tools are now live, and they’re pretty awesome. Exactly how powerful are they? On Giving Tuesday alone, Facebook’s fundraising tools brought in $120 million, and more than 1.1 million people used them to support...
What You Need to Know About Hidden Likes on Instagram
Get ready for something new — hidden likes on Instagram. Yep, the social platform is hiding the number of likes you see on each post. It started last month in the US as part of a test to learn from the platform’s global community, and the change was already rolled out...
These Big Facebook Changes Affect Everyone in Real Estate
Facebook is changing things up again. This time it’s got to do with what they allow in marketing and advertising. And yes, it directly impacts those of us in real estate. When you log into your Ad Account, you’ll see this alert at the top of the page: Long story...
How To Use Instagram Features Like a Pro
If you’re serious about improving your social media ROI, check out the different Instagram features that are available. There are plenty to use, but they’re really helpful for mixing up your content and keeping your audience interested. Put them all into play to boost...