by Shalimar Albanese Pavao | Jun 24, 2022 | Branding, General Marketing, Small business marketing
Marketing is about finding your ideal customer and sharing your message: How you’ll make their lives better. You need to research and identify your target market, decide how your business will stand out, and develop a plan. Small businesses often have tight...
by Shalimar Albanese Pavao | Jun 20, 2022 | General Marketing, Mortgage broker marketing, Social media
Social media has revolutionized the way that people communicate with one another. In the past, if you wanted to reach a large audience, you would need to invest in costly newspaper ads, postcards, or television spots. Now, platforms like Facebook and Instagram have...
by Rachelle Deem | Jan 31, 2022 | General Marketing, Social media
Every self-respecting marketer knows that video is more engaging than text: That’s almost a given! And when you put this statement next to some facts from the world of neuroscience, it’s no wonder marketing experts are saying, “Video marketing can’t be ignored!” This...
by Rachelle Deem | Oct 8, 2021 | General Marketing, Social media
Last year, the TikTok real estate corner of social media officially broke the internet. The video-sharing app dominated with online users in 2020, and many real estate professionals found a new way to attract clients. But with so many ways to reach clients in a...
