​If the internet is a fast-moving train, then social media is a set of constantly shifting tracks. When it comes to marketing your business, the right social media platform is essential to making the best use of your digital advertising dollars.

With Facebook’s new retargeting limits and ever-changing guidelines, many of our followers have asked how they can best reach their ideal clients easily. Thankfully, there is a little-known way on another popular platform.

The LinkedIn Insight Tag has emerged as your new best friend for reaching your ideal clients! In this blog, we’ll share how to get the most out of LinkedIn’s insight tag so that you can maximize your reach.

There’s a new player in town

Over the years, LinkedIn has emerged as the internet’s watercooler. It’s a genuine hub for any business seeking to establish its brand while making connections that convert.

Unlike Facebook, which has removed over 1,000 targeting categories, LinkedIn has proven its ability to offer a streamlined, predictable user experience that gives businesses the tools they crave without the ever-changing hoops to jump through.

LinkedIn’s advertising capabilities are no exception. The platform has developed easy-to-use targeting methods to help you reach ideal clients, track website conversions, and boost engagement with the online audiences who need you the most.

Let’s explore just how LinkedIn’s Insight Tag can help you knock it out of the park.

Here’s what advertising on LinkedIn can do for your business

If you’re tired of the guesswork that comes with Facebook’s increasingly stringent ad policies, you’re going to love what the LinkedIn Insight Tag can do!

  • Track website conversions that are connected to your LinkedIn ads. Now you have a better way to judge your ad click-through rate’s effectiveness by seeing who’s being led to your website.
  • Retarget your website’s visitors. Are a lot of visitors just passing through? Now you can help them stay by retargeting those who click but don’t convert.
  • Get exclusive insights to see who’s engaging with you. Data is king, and LinkedIn makes it easy to track conversions, website impressions, and the most profitable sectors that earn you the best results.

If this sounds too good to be true, don’t worry, it’s not. The capabilities mentioned above are just the tip of the iceberg for what LinkedIn can do to improve your digital marketing efforts.

You may have also noticed that the Insights Tag consolidates several other marketing services into one, such as expensive tracking software. LinkedIn’s more than capable of giving you a fundamental grasp of your web traffic and how your ads are converting. This can save your business the high costs of monthly software subscriptions.

Rescue your ROI with dynamic features

Another great aspect of the LinkedIn Insight Tag is the ability to tweak your ad spend so that you can increase your return-on-investment (ROI).

It’s cool enough that LinkedIn ad viewers are 70% more likely to convert, with a 10x higher click-through rate than a standard online ad, but there’s even more opportunity to optimize for higher ROI.

With Insight Tag’s tracking capabilities, you’re able to eliminate budgets for campaigns that don’t yield results with your intended audiences. That’s just the beginning.

Since you’re able to sort through your advertising data for metrics like form-fills, email signups, and downloads, you’re able to optimize your campaign strategies to maximize your ROI.

Is a campaign not producing the kinds of conversions, leads, or even consultations you’re seeking? Is there a specific industry that’s underperforming? Not a problem. You can make split-second decisions to optimize your campaign and focus those ad dollars on higher-performing audiences and metrics.

For example, let’s say that you’re a mortgage broker who uses the LinkedIn Insight Tag to target real estate agents. The Insight Tag allows you to target key demographics vital to building relationships, such as job title, seniority, location, and company – all attributes that may not be available to you with Facebook.

Perhaps you’re noticing that certain staff members of a busy agency are more likely to respond to your ads. Or maybe you’re observing a higher engagement rate among smaller agencies in a specific area. The Insight Tag is your ticket to targeting only those audiences which garner your company optimal results.

This is great news for your ROI, which will only improve once you know who to target and who not to target.

A few things to note

There’s no doubt that the LinkedIn Insight Tag is a dynamic marketing tool that can help you reach the businesses and clients you’re built to serve.

Yet there are considerations to bear in mind as you start to make use of this powerful resource:

  • Setting this up can be time-consuming and confusing for those without technical experience
  • A budget will need to be allocated in advance
  • Bring your savvy and prepare to crunch the numbers and metrics critical to higher ROI
  • There is a light amount of coding involved

In short, implementing this resource will require a baseline of marketing know-how to take full advantage of your advertising efforts on LinkedIn. The setup itself can be daunting for a business new to online advertising, let alone one with limited expertise with social media and other technologies. The good news? We are here to help. You can chat with us about your marketing goals here!

We’re here with the insights you need

The best aspect of partnering with a digital marketing agency is the stress it takes off your plate. A true marketing warrior will know which metrics to axe and which to amplify so that you can get more from your advertisements.

We help businesses like yours crush it with online audiences while reaching their ideal clients. If you’re hoping to get more from the LinkedIn Insight Tag or any other social media platform, we invite you to put our expertise to work for your business.

Schedule a call with our CEO and put our genius to work for your business. We’re ready to get you noticed.

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