by Shalimar Albanese Pavao | Jan 7, 2020 | Ad strategies
Use these long-term ad strategies for long-term payoff What does “long-term ad strategies” make you think of? You’re probably a little bleh, because “long-term” means you’ll have to wait for results. And in the meantime you’ll have to keep working at it. Why go...
by Shalimar Albanese Pavao | Jan 7, 2020 | Social media
Grow your LinkedIn audience. Invite connections to follow your company page (yup, it’s back!) Been on LinkedIn for a while? Remember when you could invite connections to follow your company, and some used it to spam the crap out of everyone? Yeah, that’s bad...
by Shalimar Albanese Pavao | Dec 18, 2019 | How-tos & walkthroughs, Social media
Facebook’s Fundraising Tools Help You Feel Good and Stir Up a Buzz Facebook Fundraising Tools Facebook’s new fundraising tools are now live, and they’re pretty awesome. Exactly how powerful are they? On Giving Tuesday alone, Facebook’s fundraising tools brought in...
by Shalimar Albanese Pavao | Dec 16, 2019 | Engagement, Social media
What You Need to Know About Hidden Likes on Instagram Get ready for something new — hidden likes on Instagram. Yep, the social platform is hiding the number of likes you see on each post. It started last month in the US as part of a test to learn from the platform’s...
by Shalimar Albanese Pavao | Dec 16, 2019 | Social media
These Big Facebook Changes Affect Everyone in Real Estate Facebook is changing things up again. This time it’s got to do with what they allow in marketing and advertising. And yes, it directly impacts those of us in real estate. When you log into your Ad Account,...
