by Shalimar Albanese Pavao | Jun 8, 2023 | Branding, General Marketing, How-tos & walkthroughs
Branding Having a distinct, recognizable visual identity is essential in real estate. A marketing manager helps to develop and establish your unique brand within your local market. So, what does that look like? First, your marketing manager will work with you to gain...
by Shalimar Albanese Pavao | Mar 28, 2023 | Branding, General Marketing, Real estate marketing, Social media, Tools & tech
While you’ve probably heard of YouTube, you may not be familiar with “YouTube Shorts,” which are relatively new. Don’t worry if you feel out of the loop: We are here to update you on these incredible short-form videos, share their importance, and how they can...
by Shalimar Albanese Pavao | Mar 23, 2023 | Branding, General Marketing, Real estate marketing, Social media, Tools & tech
It’s no secret that real estate agents benefit from using social media to build their brands, create an online presence, and gather leads. But what good is it to post content if no one interacts with your posts? If you struggle with audience engagement on social...
by Shalimar Albanese Pavao | Jan 22, 2023 | Branding, General Marketing, Real estate marketing, Social media, Tools & tech
With 82% of the U.S. population on social media, real estate agents flock to various social platforms to engage their audience, build their reputation, and garner leads. If you are wondering how to approach social media marketing, we can help point you in the right...
by Shalimar Albanese Pavao | Aug 8, 2022 | Branding, General Marketing, Real estate marketing
Marketing is and has always been important for businesses. This is especially true for the real estate and mortgage industries. It is an important strategy that many real estate agents and mortgage brokers often overlook when dealing with the ins and outs of their...
by Shalimar Albanese Pavao | Jun 24, 2022 | Branding, General Marketing, Small business marketing
Marketing is about finding your ideal customer and sharing your message: How you’ll make their lives better. You need to research and identify your target market, decide how your business will stand out, and develop a plan. Small businesses often have tight...
