While you’ve probably heard of YouTube, you may not be familiar with “YouTube Shorts,” which are relatively new. Don’t worry if you feel out of the loop: We are here to update you on these incredible short-form videos, share their importance, and how they can positively impact your business!


Explaining YouTube Shorts and How to Get Started

YouTube videos typically range from a few minutes up to 12 hours long. However, the maximum length of a YouTube Short is 60 seconds. A 60-second short, which must be shot vertically, can consist of several 15-second videos or one uninterrupted video.

With YouTube Shorts, users can easily film, share, and view mobile-friendly short-form video content. These quick videos are an excellent way to reach a broad audience. While TikTok and Instagram Reels are popular, many people turn to YouTube to watch short-form video content.

If you’re curious about how to get started, check out the simple steps below:

  1. Ensure you have an active YouTube channel where you can upload your content.
  2. Decide if you want to upload an existing clip from your device or record a new video using YouTube Shorts.
  3. If you want to create a short from scratch, you will use the recording option, which can be accessed from your YouTube homepage. When creating a new short, you can edit the length from 15-60 seconds, and you will have the option to add sound from YouTube’s music library. You’ll find additional features inside the app to adjust recording speed, apply filters, and more.
  4. You can also upload a video from your device. With this option, you can adjust the video’s length and combine multiple videos into one short.
  5. After recording or uploading your video, you will edit and publish your short.


Benefits of Creating YouTube Shorts For Your Content

With YouTube, less is often more – viewers love to get more value in less time. They want relevant yet catchy videos that they can watch in the amount of time it takes them to microwave their morning bagel.

YouTube Shorts provides the perfect platform for this need – they are quick videos that can help brands reach a larger audience, engage with prospective clients creatively, and grow their business.

  • YouTube Shorts are cost-effective, and you don’t need a lot of equipment. This affordable marketing strategy is ideal for anyone with a smartphone.
  • With YouTube Shorts, you can increase your exposure and reach new audiences. Because YouTube has 246 million users in the United States, using shorts to tap into a wider viewership and empower your business is a no-brainer!
  • Lastly, “bite-sized” videos offer a fresh way to connect with people. Viewers can see you in a new light by sharing engaging, to-the-point shorts. Imagine accessing a larger pool of prospective clients in less than 60 seconds!


The Importance of Consistently Creating Content to Stay Relevant

While real estate and mortgage professionals should always keep up with their marketing efforts, consistently sharing new content with YouTube Shorts is essential for your business.

First, creating high-quality content consistently captures your audience’s attention. People will stick around longer if they know you will continue to share fresh material. They will also grow to trust you because you routinely share your knowledge with them, positioning you as an industry authority.

Using YouTube Shorts, you can cultivate loyal brand supporters who trust your insight, which is vital to your business’s growth!


Tips For Increasing Viewership and Engagement

Now that we’ve discussed what YouTube Shorts are, how to use them, and why they are essential to your business, let’s dive into a few tips for increasing your viewership and engagement.

  1. Create content that brings value and is relevant to your viewers. What can you share that will positively impact people’s lives?
  2. Because you want viewers to watch the entire short, ensure that the first few seconds are captivating.
  3. Add creative captions and thumbnails that will snag your audience’s attention. Remember, people are bombarded with content daily – make sure yours stands out!
  4. Use trending hashtags, songs, and audio clips in your shorts, so your content feels “viral” in nature.
  5. Limit surrounding clutter when filming your short, and don’t have too many people talking simultaneously. You want your video to be easy to follow.
  6. Don’t create “run-of-the-mill” videos. Instead, give your viewership something different and fresh.
  7. Lastly, be authentic. Ensure your video aligns with your brand’s voice and provides a clear message.


Find a Marketing Professional Who Can Drive This Process and Provide Top Results

We understand that sometimes creating the captivating content that your brand deserves can be challenging. Perhaps you have time constraints, or you don’t feel comfortable handling it alone. That’s where we can help!

From Stressed to Blessed Marketing has the expertise to bring your YouTube Shorts game to the next level. To learn more, reserve your free strategy session today. Our CEO and marketing mastermind, Shalimar, can’t wait to chat with you!

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