With 2023 right around the corner, many real estate professionals wonder how they can make the upcoming year their best. Due to the ever-changing housing market, determining your new year real estate marketing plan is essential.
As we head into a new year with new beginnings, there are specific marketing strategies that agents should implement or refresh. Check out these vital real estate marketing secrets that prepare you for a successful 2023!
Attend More Real Estate Events and Join Relevant Associations
Many agents overlook the power of attending real estate events and joining associations. Events and associations are great ways to revive your business in 2023.
Some real estate events have become virtual in the past few years, but live events are still the best option. When you go to real estate events, you reap multiple benefits, including unparalleled professional development, networking opportunities, motivational insight, and a renewed passion for your field.
Joining a relevant real estate association can be invaluable also. These associations protect the industry’s integrity, upholding specific standards and ethics. Additionally, being a member of an organization can give you more property search power and help you stay ahead of the competition in various ways.
Reach a Wider Audience by Using Social Media
Harnessing the power of social media platforms – including Facebook, Twitter, and Instagram – can put you and your business at a significant advantage in 2023.
The National Association of REALTORS® reports that about 97% of REALTORS® chose Facebook as their preferred social media platform. However, only about 33% chose Twitter.
Real estate agents shouldn’t limit themselves to one social media website. Instead, they should reap the benefits of the power of social media by using multiple platforms. Posting to at least two to three platforms will help you reach a wider audience, improve engagement, effectively build your brand and reputation, and increase leads.
Start a Blog or Vlog to Share Your Expert Knowledge
If you want your new year’s real estate marketing to perform better than your competition’s, consider starting a blog or a vlog.
Sharing helpful blog or vlog content has many benefits.
- Providing a constant stream of valuable information shows you are a credible source, highlights your expertise, and establishes trust with prospective clients.
- Having a blog (or vlog) helps you to rise above your competition: Did you know that only 9% of REALTORS® reported having a blog in 2019?
- This type of content is more “sharable,” which can increase your online presence and audience engagement.
Use Online Marketing Tools
Because real estate is one of the most competitive markets in the world, agents must take the necessary steps to set themselves apart from the competition in 2023. Using online marketing tools is an efficient, cost-effective approach to elevating your business in the ever-changing real estate market.
Two excellent online marketing tools are Google Ads and using Search Engine Optimization (SEO) techniques.
- Google Ads can benefit your real estate business for several reasons. They are great for all agents (even new ones) because they are “small-budget” friendly. Google Ads usually have a good ROI and often provide fast results. Lastly, they elevate brand awareness and boost your online presence.
- Using SEO techniques can also improve your business’ success. Because using SEO techniques helps you rank higher on search pages, more prospective clients will visit your website. Search engines are the most popular lead generation method, so ranking high is crucial.
Stay Up-to-date on the Latest Industry News
While some industry experts work hard to forecast future market changes, there is no foolproof way to know the market’s condition unless you stay up-to-date on industry news and trends.
Monitoring current mortgage rates, inflation rates, home inventory, and more can help agents understand the condition of their local and national economies. This insight opens a window on how to approach your business from month to month and provides a unique understanding of your client’s needs.
Network with Other Real Estate Professionals
Networking is a critical component of the real estate industry. While some agents are wary of connecting with other agents, they shouldn’t be. There can be countless benefits to this kind of relationship.
This genuine camaraderie can have many positive benefits for your business. Nothing can take the place of “comparing notes” with and getting advice from others in your field.
Lastly, networking provides the perfect opportunity to learn from others’ successes (and failures), paving the road to a more prosperous future.
Hire a Real Estate Marketing Professional
If coordinating your new year real estate marketing plan feels overwhelming, it doesn’t have to – hiring a professional marketing team like From Stressed to Blessed Marketing can help bring your business to a brand-new level in 2023!
Have questions or want more information? Contact us today to schedule a free 15-minute strategy session with our CEO and Head Marketing Expert. We look forward to helping you ring in 2023 by celebrating your new, one-of-a-kind marketing plan.
